Public Relations

Overview

Students who choose an emphasis in Public Relations take a combination of business and communication courses that prepare them to influence the opinions and choices of people within a free market. As they develop the skills needed to become calculated communication professionals, they are equipped with the ability to guard and uphold the reputations of their future companies.

TMU’s business programs are thoroughly Christ-centered, and our students learn to approach public relations in a way that honors Christ and lovingly serves others, for the glory of God and the advancement of the gospel. Because our graduates go on to become representatives of Christ in their careers, frequently in secular environments, we stress the importance of being a witness and developing good relationships in a business setting.

In Spring 2022, TMU Business students scored in the 97th percentile in the E.T.S. exam, out of 700 colleges and universities

SPRING 2022 E.T.S. EXAM SCORES

Business Core Courses

For a complete list of requirements for this degree please see our academic catalog.

MGT330 3 Units

Presents comprehensive coverage of the major concepts and principles of the human communication process and analysis of the various forms of communication used by managers. The media of managerial communication include verbal delivery, as well as written letters, reports, memoranda, etc.

ECN210 3 Units

An introduction to microeconomic principles and terminology. The primary focus is on the business firm and the decisions it faces. Topics include review of the economic problem, mechanics of supply and demand, elasticities, consumer utility, production costs, and the competitive environment. A basic knowledge of mathematics and graphs is assumed.

MKT350 3 Units

An introduction to marketing management in relation to the total business environment. Involves a study from the conception of the idea for goods or services to its ultimate utilization by the consumer with emphasis on major decision areas and tools.

MGT310 3 Units

An examination of the fundamentals of managerial functions and the basic concepts and principles of modern management. Emphasis is placed on the interrelationships of planning, organizing, controlling, decision making, and accepted practices used in directing the activities of an organization in the achievement of desired objectives.

ACC210 3 Units

This course is an intensive study of the processes and procedures that accountants use for analyzing, recording, and reporting a business organization’s assets, liabilities, and owner’s equity.

ACC220 3 Units

This course completes the study of financial accounting begun in ACC210 by examining the procedures for reporting liabilities and stockholders’ equity on external financial statements for a corporation. Then, the course explores management’s use of job order, process, and standard cost accounting systems for decision making. Additional topics include the preparation of budgets, ratio analyses, and federal income tax returns. Prerequisite: ACC210.

CS270A 3 Units

This course teaches computer applications that are accepted as standard in the business world. Emphasis is placed on the practical implementation of end user software in a business environment. The use of spreadsheet and database programs to support business processes will be studied in depth. Excel and Access will be used in this class. Prerequisite: instructor’s approval.

INB311 3 Units

This course biblically examines global business ethics, values, and strategies that shape and guide the believer, the church, and the company in global business enterprise.

BUS320 3 Units

A study of legal theory as it applies to the everyday business world inhabited by organizational managers. The student studies the principles of business law and the legal environment including the legal process, contracts, commercial relations, business formations, and special topics such as property, environmental law, labor-management relations, and international law. Prerequisites: BIB306 and MGT335.

BUS330 3 Units

This course begins with a survey of the philosophical underpinnings of ethical positions followed by relevant biblical considerations. An analysis of contemporary ethical cases taken from economics and from business follows. Fulfills the P311 G.E. requirement for Business majors.

BUS310 3 Units

Topics include descriptive statistics, elements of probability, probability distributions, sampling, estimation and confidence intervals, tests of hypotheses, linear regression, and correlation.

FIN440 3 Units

Valuation methods available to the manager for the determination of the optimal financial structure of the firm. Emphasis is on financial statement analysis, cash flow analysis, capital budgeting, investment, and financing decisions. Prerequisite: ACC220.

ACC460 3 Units

A study of the chronological progress of the income tax system combined with the Federal Revenue codes under the changing political and economic environments. Emphasis is on the elements of gross income, adjusted gross income, exclusions, itemized deductions, exemptions, and preparation of individual tax returns in detail. A brief introduction to tax laws for corporations, partnerships, estates, and trusts will also be included.

BUS490 3 Units

A course examining contemporary business issues through integrating coursework and acquired knowledge in the business discipline. Attention will be given to a biblical worldview, vocational pursuit, and a strategy for life-long learning. An additional course component is senior assessment. Must be taken as last course in major program.

Public Relations Emphasis

C211 3 Units

Study of the communicative function of the mass media and the impact of films, radio, television, newspapers, magazines, and books on society.

C381 3 Units

Theories, processes, and techniques involved in planning and implementing programs designed to influence public opinion and behavior.

C392 3 Units

Advanced theories, processes, and techniques involved in planning and implementing programs designed to influence public opinion and behavior. Requirement: off-campus internship of 10 hours a week. Prerequisite: C381.

TWO OF THE FOLLOWING

C261 3 Units

Students are introduced to the basics of professional journalism to gain an understanding of how a publication works; develop instincts as an interviewer, reporter, and writer; and understand the various genres associated with journalistic writing. Students will also learn to develop editing skills by using the Associated Press Stylebook and write on deadline to prepare for writing for the campus publication and beyond.

MKT361 3 Units

This course provides students the opportunity to leverage the marketing, managerial, and analytical tools that he/she has acquired in making strategic marketing decisions. The course will emphasize contemporary marketing best practices and provide students the opportunity to generate marketing products. Prerequisite: MKT350

MKT381 3 Units

This course uses a multidisciplinary approach to understand, explain, and predict consumer behavior with the intent of leveraging this knowledge to make informed marketing decisions. The course will also include an examination of behavior-based marketing decisions from an ethical perspective.

CAREER OUTCOMES

Director of Communications

Public Relations Manager

Marketing Director

Spokesperson

Investor Relations

Account Executive

Government Affairs

ADMISSION REQUIREMENTS

The Master’s University is committed to providing quality Christian education to believers around the world.

To be admitted as an undergraduate, bachelors degree-seeking student in the Online School of Education, you must meet the following requirements:

Have a clear profession of faith in Jesus Christ as your personal Savior
Be a high school graduate or have a GED certificate
Demonstrate college-level writing ability
Submit official transcripts from all other colleges and universities attended

Number of Credit Hours

Months (not including GE requirements)

$450

Per Credit (Major Courses)

$25,650*

Total Avg. Cost (not including GE requirements)

CLASS TYPE

8-week, 100% online classes

*Does not include financial aid