Marketing

Presents comprehensive coverage of the major concepts and principles of the human communication process and analysis of the various forms of communication used by managers. The media of managerial communication include verbal delivery, as well as written letters, reports, memoranda, etc.

An introduction to microeconomic principles and terminology. The primary focus is on the business firm and the decisions it faces. Topics include review of the economic problem, mechanics of supply and demand, elasticities, consumer utility, production costs, and the competitive environment. A basic knowledge of mathematics and graphs is assumed.

An introduction to marketing management in relation to the total business environment. Involves a study from the conception of the idea for goods or services to its ultimate utilization by the consumer with emphasis on major decision areas and tools.

An examination of the fundamentals of managerial functions and the basic concepts and principles of modern management. Emphasis is placed on the interrelationships of planning, organizing, controlling, decision making, and accepted practices used in directing the activities of an organization in the achievement of desired objectives.

This course completes the study of financial accounting begun in ACC210 by examining the procedures for reporting liabilities and stockholders’ equity on external financial statements for a corporation. Then, the course explores management’s use of job order, process, and standard cost accounting systems for decision making. Additional topics include the preparation of budgets, ratio analyses, and federal income tax returns. Prerequisite: ACC210.

This course teaches computer applications that are accepted as standard in the business world. Emphasis is placed on the practical implementation of end user software in a business environment. The use of spreadsheet and database programs to support business processes will be studied in depth. Excel and Access will be used in this class. Prerequisite: instructor’s approval.

This course biblically examines global business ethics, values, and strategies that shape and guide the believer, the church, and the company in global business enterprise.

A study of legal theory as it applies to the everyday business world inhabited by organizational managers. The student studies the principles of business law and the legal environment including the legal process, contracts, commercial relations, business formations, and special topics such as property, environmental law, labor-management relations, and international law. Prerequisites: BIB306 and MGT335.

This course begins with a survey of the philosophical underpinnings of ethical positions followed by relevant biblical considerations. An analysis of contemporary ethical cases taken from economics and from business follows. Fulfills the P311 G.E. requirement for Business majors.

Topics include descriptive statistics, elements of probability, probability distributions, sampling, estimation and confidence intervals, tests of hypotheses, linear regression, and correlation.

Valuation methods available to the manager for the determination of the optimal financial structure of the firm. Emphasis is on financial statement analysis, cash flow analysis, capital budgeting, investment, and financing decisions. Prerequisite: ACC220.

A study of the chronological progress of the income tax system combined with the Federal Revenue codes under the changing political and economic environments. Emphasis is on the elements of gross income, adjusted gross income, exclusions, itemized deductions, exemptions, and preparation of individual tax returns in detail. A brief introduction to tax laws for corporations, partnerships, estates, and trusts will also be included.

A course examining contemporary business issues through integrating coursework and acquired knowledge in the business discipline. Attention will be given to a biblical worldview, vocational pursuit, and a strategy for life-long learning. An additional course component is senior assessment. Must be taken as last course in major program.

Coming soon!

Basic principles of copywriting for print and broadcast media. Surveys newspapers, magazines, billboards, brochures, direct mail, radio, and television.

Grammar basics and sentence structure are reinforced. However, the bulk of the course covers the real-world issues writers encounter in college and beyond. Issues such as word choice, antecedents, plurals, possessives, punctuation, clarity, conciseness, and self-editing. Chicago, MLA, and Associated Press style formats will be explored. Reading and coursework are also geared for those looking at editing as a career or see it as an important aspect of a chosen job field. Additional topics covered include “editing well means writing well,” the editor-writer relationship, and using style guides. Students learn by dissecting weekly news articles, editing articles for the campus newspaper, and self- and peer-editing various writing assignments.